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Effective Advertising

How well your advertisements and promotions draw customers will ultimately determine how effective your marketing strategy is. It becomes your responsibility to cultivate your designated market, if you decide to market your invention yourself. One of the ways to do this is through advertising and promotions. Remember the aim of the advertising and promotional strategy is to create awareness of your product, to arouse customers’ needs and expectations to the point of consumption and to create a loyal stream of satisfied customers who continue to patronize your business. Perhaps, the first step in developing an effective advertising and promotional strategy is to understand the difference between the two concepts.

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Advertising Definition

Techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way. Weekly newspapers in London first carried advertisements in the 17th century; by the 18th century such advertising was flourishing. The first advertising agencies were established in the 19th century to broker for space in newspapers, and by the early 20th century agencies were producing the advertising message itself, including copy and artwork. Most advertising promotes goods for sale, but similar methods are used in public service messages to promote causes, charities, or political candidates. In many countries, advertising is the most important source of income for the media through which it is conducted. In addition to newspapers, magazines, and broadcast media, advertising media include direct mail (see direct-mail marketing), billboards and posters, transit advertising, the Internet, and promotional items such as matchbooks or calendars. Advertisers attempt to choose media that are favoured by the advertisers’ target audience. See also marketing; merchandising.

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Why LED Advertisement The Best Way To Get New Business For Your Company

The world of LED signs is growing faster than most all the other advertising mediums combined. This is a big statement to make, but I am making it on the fact that LED signs have one major advantage over almost every other type of medium in the world. With TV commercials, radio ads, newspaper ads, internet pop ups, and most other types of advertising the consumer can simply turn off the source of the advertising. In the case of newspapers they can just toss it directly into the trash. There is nothing you or I as advertisers can do to change that.

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Today: Oct 19, 2018